TASK: SUpport the launch and drive awareness of sling’s industry first product, passes, with an integrated pr, social and creator plan.
ROLE: pr, talent sourcing, contract negotiations, brand strategy, creative briefing, integrated marketing, organic and paid social content strategy, creative development, copywriting.
launching passes
PR, and NIL: Landed interviews on the Pat McAfee Show, FOX Sports, Rich Eisen Show, Sports Business Journal, Yahoo!, Front Office Sports
Sling’s first-ever "Stream Team," a group of 10 college football players in key markets signed to one-day Name, Image, and Likeness (NIL) deal matching Sling's new Day Pass.
creators:
A diverse range of creators who delivered our message across all social platforms that Passes is a new way to watch college football.
