TASK: develop a fully integrated, cross functional campaign with platform specific content promoting sling has every nba playoff game for the best price.

ROLE: contract negotiations, brand strategy, creative briefing, integrated marketing, organic and paid social content strategy, creative development, copywriting.

Malika andrews x Nba playoffs

OLV and cross channel videos

Paid social extensions:

Hard hitting, socially native videos promoting watching the nba for the best price

organic social and boosting

Banners, device, programmatic

Creators and amplifiers