NBA

Case Study - Content Strategy, Influencer Marketing, Producer, and Copy Writer.

“It’s been the most fun partnership I’ve ever been involved with. The level of professionalism, the level of fun, Sling is just phenomenal.”

-Doris Burke

On ‘Posted Up’ With Chris Haynes Podcast

Connect with NBA fans in a real and authentic way.

Instagram influencer @soufs_videos creates awesome content. And Doris, being Doris, was down to lend her voice to one of his viral videos.

Campaign Results

Produced 25+ pieces of organic content throughout the NBA Playoffs that connected with fans in an authentic and engaging way across paid social, web, email, and cross-channel. This included Sling’s most engaging social video (above) in its history, a Fanatics giveaway, NBA Playoffs, and Finals previews, and much more.

  • Reach: 8.5 million

  • 910k video views

  • Engagement rate 3x Sling avg engagement rate

Paid Results

To drive conversions of Sling subscriptions, custom ads were created for paid social, digital, email, and cross channel (above) platforms featuring Doris Burke.

  • CPA 17% lower than normal NBA ads

  • 133k clicks to website

  • Facebook Brand Lift Study

    • +15 points in Brand Recall

    • +6.4 points in message association

NFL

Case Study - Content Strategy, Influencer Marketing, Social Media Producer and Copy Writer.

The NFL is a big deal. So we needed a big social campaign with big names.

Sponsorship of the Michael Fabiano Celebrity League: I don’t have to tell you that those who play fantasy football are a different breed. This year we embarked on Sling's first-ever charitable activation. Michael Fabiano formerly from NFL Network and now with Sports Illustrated has always been a Slinger, and he’s always advertised his Celebrity Fantasy Football League. Getting a cast of actors, athletes, wrestlers, and musicians to talk trash to each other and battle it out for $21k in charitable donations courtesy of Sling was an engaging and wildly successful way to do a little good, while subtlely mixing in Sling’s NFL RedZone offering, the perfect channel for NFL Fans.

Field Yates and Mina Kimes: They are good friends off of the camera, so why not have them be friends on it? Full of hot takes and insider knowledge, Field and Mina brought us credibility and some epic social videos and conversations (Sling’s first-ever Twitter Spaces) to boot! Previewing the season, building the perfect quarterback, discussing the best tailgate foods, and even talking about their lovable doggos were fun and engaging topics that carried us through the NFL season. With a lot of bad calls floating around the NFL lately, either by refs (that holding call in the Super Bowl?!) or coaches (looking at you Mike Mccarthy), Field and Mina were the perfect spokespeople to let you know Sling is the right call to watch the NFL.

Mina Kimes for NFL GM anyone? Watch

Look good, feel good, play good. Watch

Trials & tribs of fantasy football. Watch

Time to rile up some fan bases. Watch

Results:

  • 36m reach

  • 1.5m video views

  • 200k engagements

  • 98 posts

Paid Social Performance:

  • Mina Kimes was a top performer in paid social garnering over 10k Sling subscribers. Check out this example!

College Football

Case Study - Content Strategy, Brand Strategy, Influencer Marketing, and Social Media Producer

Sometimes you just gotta spell it out for people.

ESPN is the home of college football & Sling is the best way to watch it.

There’s nothing like gameday in college football, and there is nothing like getting your CFB Saturday started with ESPN’s College GameDay. Working with ESPN, we created a holistic campaign that included organic social, paid social, digital, device and OTT. Rece Davis is the first face you wake up and see Saturday mornings, and let me tell ya, the man bleeds college sports!

There’s a lot of bowl games. Rece knows a lot of ‘em. Watch

Rece has seen a lot signs in his day. Watch

Tradition and CFB go together like sunflower seeds and beer. Watch

Paid Results:

  • Sling’s First implementation of an influencer for CFB

  • 5,000+ activations utilizing paid social and digital ads. Like this one!

  • 10m+ impressions

Organic Results:

  • 2.65m reach

  • 680k video views

  • 74k engagements

Brand Social Content Strategy

Instill a social content strategy to turn @sling into a relatable, creative, and fan-forward-thinking account.

How you ask? ‘Hero’, ‘Hub’, and ‘Hygiene’ while creating entertaining, and edu-taining content.

What was achieved with this new strategy?

  • Implementation of Sling’s first Influencer program: Identified, pitched, and signed 20+ influencers.

  • Built new relationships, and content strategies with TV programmers

  • Adapt and create new content capture operations during the pandemic

  • Instagram growth: 100%

  • Video Views: +400% year-over-year

  • Reach growth: 18%

  • Engagement growth: 19%

  • Built a new content execution process with Sling’s internal agency

Our goal was to get people talking about the essential live sports, news and entertainment they love. The Hero, Hub, Hygiene approached helped us:

  • Engage audiences with relatable fan-forward content

  • Educate communities on the ways and reasons to watch with Sling

  • Equip enthusiasts with bragworthy perspectives they’ll share.