Task: As an extension of the ‘Sling Let’s You Do That Campaign’, develop a socially native and influencer creative that will reach new consumers and inform them that Sling gives you unparalleled flexibility when it comes to live and free TV.
Role: social strategy, creative breif and agency management. talent sourcing, influencer strategy, vetting, briefing and negotiations.
Content Strategy: Sling’s uniquely flexible platform appeals to so many personality types— Think about the control freaks, fanatical sports fans or commitment phobes in your life. Sling let’s all of these people do what matters to them. So let’s celebrate, connect and enable each of these personas and the exaggerated, relatable behaviors they embody, while always laddering up to specific benefits of Sling. Discovered, vetted and breifed 7 different creators and developed 15+ pieces of creative.
Results:
Impressions: 47M
Link Clicks: 1.3M
Thruplays: 3M
Paid Social Creative Results:
Cost Per Click: $5.70 below benchmark
Cost Per Thurplay: $.04 below benchmark
