TASK: DEVELOP A FULL FUNNEL CAMPAIGN IN COLLABORATION WITH ESPN TO PROMOTE SLING’S UNBEATABLE COLLEGE FOOTBALL OFFERING.

ROLE: brand strategy, creative briefing, organic and paid social content strategy, creative development, production, copywriting.

Results:

Impressions: 54M

Thruplays: 2.5M

Paid Social Results:

Cost Per Acquisition: $3.88 below benchmark
Cost Per Click: $1.31 below benchmark
Cost Per Thruplay: $.75 below benchmark

sling x espn

Paid social extensions:

Leverage ESPN’s access to IP to create vignettes that are socially native and build off current trends while informing customers that Sling TV is the only brand that puts you in charge of watching college football.

Additional OLV, Programmatic and digital placements

Leverage Desmond Howard’s likeness to explain our offering in a quick, and easy to digest content in other digital placements.

Brand Social Extensions:

Create content that gives consumers the tools to be an expert on college football. Whether that is on how to watch the games, college football topics or ad hoc opportunities to inform or acquire customers.