TASK: With the success of Passes, hit while the iron is hot and develop a sponsored content plan to develop high impact, authentic assets that promote a huge tune-in moment: Bowl Season, the College Football Playoff and the nfl.
ROLE: Brand partnerships, negotiations, creative briefing, integrated marketing, organic and paid social content strategy, creative development, and account management.
college football x bowl season x nfl
A mass reach moment with draft kings, combined with consistent drum beat of relevant and engaging cfb and playoff content.
Draft Kings
THE ACTION NETWORK
The Action Network integrated Sling across editorial, video podcast, and social content tied directly to live games, positioning Day Pass as the easiest way to tune in without a long-term commitment. The partnership included paid social promotion along with:
Over 30 posts made across platforms.
Custom Sling-branded segments across The Action Network shows (including The Favorites and BBOC)
Social-first video clips and IG carousel posts published as collabs, optimized to run ahead of key matchups
Editorial coverage in the Action Network newsletter for each featured game, with Sling positioned as the best way to watch
Multi-platform distribution across Action Network + Better Collective O+O and talent-shared social posts across X channels
Bowl season
In our third season partnering with Bowl Season, we collaborated and implemented a content strategy and integrated Sling into the biggest moments of the College Football Playoff.