task: rebrand, logo development of the city park players club

In 2025, the torch of one of Denver’s oldest men’s golf clubs was passed down to me. I knew there was a lot day to day work like handling all the logistics, tournament bookings, communications and more to needed to keep the club running.

But what I was most excited for was the huge opportunity to use my creative and branding background to modernize the club and build a stronger, more connected community.

This branding exercise became a massive passion project for me. To do it right, I teamed up with industry leading golf designer, wrote a creative and strategic brief to map out our vision, and drove the execution of a brand-new visual identity and website. Much more to come!