Task: Build off co-marketing campaign featuring Desmond Howard while also delivering multipurpose creator and influencer content for different platforms that drives awareness, consideration and sales for Sling TV.

Role: Content strategy, development, and execution. talent sourcing, contract negotiations, paid social integration, and copywriting.

Strategy: Identify and collaborate with up and coming, credible influencers and creators who can speak to both college and NFL football to create relevant content to fans while positioning Sling TV as the live TV streaming service college football fans love and the best place to watch NFL RedZone.

Results: 

• Impressions: 47M 

• Link Clicks: 1.3M

• Thruplays: 3M 

Paid Social Results:

• Cost Per Acquisition: $2.80 below benchmark

• Cost Per Click: $5.70 below benchmark

• Cost Per Thruplay: $.04 below benchmark

talent and amplification

sourced, vetted, negotiated and signed all talent to launch a custom, role specific plan for cfb and nfl campaigns. took advantage of existing relationships to execute cross promotion between their handles while also utilizing aggregator accounts and paid social to ‘repurpose’ and ‘amplify’ our message to keep Sling in consumers feeds throughout the entire football season. Here are some of the best bits of over 40 pieces of content created

organic, paid and repurposed content

More heat

Building off of the brand campaign

copywrote and concepted topical scripts for olv and additional paid social placements